Article:
“The Growing Practice of Calling in Continental Film Groups”: The European Influence on Production of Early British TV Advertising

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dc.creatorPayne, Alison
dc.date.accessioned2020-08-24T13:30:51Z
dc.date.available2020-08-24T13:30:51Z
dc.date.issued2017-09-22
dc.description.abstractWhile the development of commercial television advertising in Britain is often framed in the context of the American model, this paper will argue that London advertising agencies looked across the Channel to French and Dutch production companies and personnel, particularly in the first five years of commercial television, from 1955-1960.  Using case studies, this paper will illustrate the involvement of these Continental companies and personnel on the production of advertising films for British commercial television, and identify the reasons why they were replaced by their British counterparts from the early 60s.en
dc.identifier.doi10.18146/2213-0969.2017.jethc124
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14730
dc.identifier.urihttps://mediarep.org/handle/doc/15706
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectTelevision Historyen
dc.subjectadvertisingen
dc.subjectTelevisionen
dc.subjectadvertising historyen
dc.subjectUK film productionen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.title“The Growing Practice of Calling in Continental Film Groups”: The European Influence on Production of Early British TV Advertisingen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:11:21
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2017.jethc124
local.source.epage80
local.source.issue11
local.source.spage70
local.source.volume6

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2017 | 11 | History of Private and Commercial Television in Europe